Kenya’s unemployment rate decreased to 5.40 percent in 2024, yet despite this improvement, the economic reality for many Kenyans remains challenging. According to the Kenya National Bureau of Statistics (KNBS), Kenya’s working population currently stands at approximately 20 million people, representing both employed and actively job-seeking individuals. However, despite these numbers, a significant portion of the population remains underemployed or earning insufficient income, especially young people who face the greatest employment challenges.
What makes this situation particularly interesting is that KNBS estimates that there is a 39.8% overall national poverty headcount rate for individuals in the country, indicating that even those with traditional employment often struggle to meet their daily needs. This reality forces many Kenyans to seek alternative income sources through side hustles or various online opportunities.
By the way, approximately 82% of Kenya’s working population operates primarily within the informal sector rather than formal employment. The gig economy alone employs about 1.2 million workers, most of whom operate within this informal sector, generating annual revenue of approximately USD 109 million for the country. These figures clearly demonstrate that the gig economy is helping those involved transition into new employment opportunities quickly while often earning more than they would in traditional public and private sector jobs.
The encouraging reality about online jobs in Kenya is that anyone can pursue them, even with little or no prior experience. The best part is that many of these opportunities don’t require high-end laptops, as even a smartphone with internet access is sufficient to start earning extra income. If you’re wondering which online jobs in Kenya pay well and can be managed entirely through your smartphone, this guide provides all the answers you need.
Best Online Jobs for Kenyans Using Smartphones
Below are the top 3 jobs that we recommend to help you start earning online quickly using your smartphone in 2025:
1. Freelance Writing
When someone mentions an accessible online job, writing consistently appears at the top of recommendation lists. It remains one of the most preferred remote work opportunities that anyone can pursue, provided they possess current market-relevant skills and can communicate effectively in English.
The core concept of freelance writing involves creating content for clients across different industries, including articles, blog posts, website copy, product descriptions, or social media content. While this type of online work traditionally required laptops due to extensive research and typing demands, modern smartphones with improved keyboards and productivity apps make it entirely possible to complete writing projects using only your phone and internet connection.
The earning potential in freelance writing varies significantly based on your skill level and niche specialisation. Beginner writers typically earn between KSh 200-500 per 500-word article, while experienced writers with specialised knowledge can command KSh 1,000-3,000 or more for similar content. Technical writing, particularly in fields like finance, technology, or healthcare, often pays premium rates.
Some of the best platforms to find writing jobs include international freelancing websites such as Freelancer.com, Upwork, and Fiverr, which connect Kenyan writers with global clients. Local opportunities can be found through Kenyan job websites such as BrighterMonday, MyJobMag, and increasingly through Apexlistings offers online jobs in Kenya that pay through Mpesa, which caters specifically to the Kenyan market and facilitates M-Pesa payments.
2. Thrifted Clothing Business
Another lucrative online venture perfectly suited for smartphone management is selling thrifted clothes through social media platforms. This opportunity works exceptionally well if you have or can build a substantial following on popular Kenyan social media platforms such as Instagram, Facebook, TikTok, and WhatsApp Business.
Success in online clothing sales requires identifying a niche that resonates with your target market, particularly focusing on demographics like young women and Gen Z consumers who drive most online fashion purchases in Kenya. The key is understanding current fashion trends, seasonal preferences, and price sensitivity among your potential customers.
To maximize profits, you can source inventory from established local thrift markets such as Toi Market, Gikomba Market, Muthurwa Market, and newer locations like Budget Wear and Think Twice. The strategy involves curating collections that match your target audience’s preferences while maintaining consistent quality standards that build trust and encourage repeat purchases.
The smartphone advantage in this business lies in photography, social media management, customer communication, and payment processing. Modern smartphones excel at product photography, especially when you understand basic lighting and composition principles. Apps like Instagram and TikTok provide built-in editing tools that help showcase your products professionally without additional software.
Successful thrift clothing entrepreneurs typically earn between KSh 20,000-100,000 monthly, depending on their marketing effectiveness, product selection, and customer base size. The business requires initial capital for inventory (usually KSh 10,000-30,000 to start meaningfully), but the profit margins can reach 200-400% on popular items.
3. Mobile Photography Services
Many talented individuals with photography skills overlook smartphones while focusing on expensive camera equipment, but the reality is that smartphone camera technology has advanced dramatically. You no longer need costly professional gear to create marketable photography content or start a successful photography service.
Currently, many smartphones available in the Kenyan market offer excellent camera capabilities, from mid-range models like the Tecno Camon series, Infinix Note series, and Redmi devices, to premium options such as Samsung Galaxy phones and iPhones. These devices can produce professional-quality images suitable for commercial use when operated by someone who understands basic photography principles.
To build a profitable photography business using your smartphone, focus on high-demand niches such as product photography for online sellers, event documentation, portrait sessions, real estate photography, and lifestyle content for social media. As you develop your skills and build a portfolio, you can expand your services and potentially invest in additional equipment.
Local earning opportunities include photographing events, creating content for small businesses’ social media accounts, and offering portrait services for personal or professional use. The growing number of online businesses in Kenya creates steady demand for product photography, with rates ranging from KSh 500-2,000 per product depending on complexity and usage rights.
International earning potential exists through stock photography platforms such as Shutterstock, Getty Images, Adobe Stock, and Unsplash, where you can monetize your images every time someone downloads them. While individual download payments are modest (typically $0.25-$3.00), successful contributors can earn substantial passive income over time as their portfolio grows and gains visibility.
How Do These Jobs Offer Flexibility and Financial Stability?
The online job landscape in Kenya extends far beyond these three smartphone-focused opportunities, but they represent accessible entry points that can provide both flexibility and meaningful income. These opportunities are particularly valuable in a developing economy like Kenya’s, where traditional employment may not always provide sufficient income to meet daily needs.
The primary advantage of smartphone-based online work lies in its inherent flexibility. You control when and how much time to dedicate to these activities, allowing you to maintain existing employment while building additional income streams. This flexibility proves especially valuable for parents, students, or anyone with scheduling constraints that make traditional employment challenging.
From a financial perspective, online jobs often present higher earning potential than many traditional positions, particularly when you consider the global market access they provide. Unlike local employment where wages are constrained by regional economic conditions, online work allows you to compete for international projects that pay significantly higher rates.
The variety of available platforms means you’re not limited to a single income source or tied to any particular contract. You can diversify across multiple clients and projects, reducing financial risk while maximizing earning opportunities. Additionally, most modern freelancing platforms now support M-Pesa payments, making it easy to withdraw earnings directly to your mobile wallet without the complexity of international banking.
Perhaps most importantly, online work facilitates networking with like-minded professionals both locally and internationally. These connections often lead to higher-paying opportunities, skill development, and business partnerships that can significantly accelerate your career growth. Many successful Kenyan entrepreneurs trace their success back to relationships formed through initial online work experiences.
Final Thoughts
Well, there you have. We believe this guide has been a starting point for those looking for Online jobs in Kenya that require using a smartphone only. While we have listed three of them, such as Freelance writing, photography, and selling clothes online, you must know that there are plenty of online impurities that you can explore by yourself. The best part about earning money from remote Jobs is that you withdraw it directly to your M-Pesa wallet, saving you time creating bank accounts. So, if you have any questions, please comment in the section below, and we will be there to guide you.
